Google Ads just handed the wheel to AI. Should you let it drive?

Dashboard view of an 'ai campaign' with status ACTIVE and AI MANAGED ON label at top left and right.

If you’ve run Google Ads before, you’ll remember the routine: pick your keywords, write your ads, set your bids, and fiddle with all of it until it works. In 2026, Google will have quietly taken most of those levers off the table. The platform has spent the last couple of years pushing hard toward AI-run […]